The development of the domain name

Domain names were initially different: Formerly, during the first days of the internet, all you had to do is buy a domain and that is all. But currently, it involves a lot more. It is a whole branding bundle for your organization or business.

That’s right; currently, it involves a whole lot more beyond mere analphabetical listing. Organizations should consider aspects such as uniqueness and keywords. Even though a domain name is short, you must be able to describe who you are, why your business matter more than others and what you do, all in a couple of letters.

1. Keyword name: By correctly using the right industry keywords, you can effectively clarify what your company does. For instance, after General Motors explained what it is using the right keywords, there is no confusion over what it does. On the contrary, since the internet is more jammed than it has ever been with domain names, it’ll be even harder to make sure you stand out from the crowd and be visible. The best way out is to use the right keyword name.

2. Unique name: Look for a word that your rivals are not competing for. Nike, for example, is a Greek word meaning goddess of victory, and, wasn’t a keyword for shoes. In the same way, McDonald is the last name of the brothers who started the company way back in 1940. Make an effort to name your business something not common and you will essentially own that word and hence optimize your recall.

3. Invented Name: this method is primarily an offshoot of the unique name, and relies on coming up with an entirely new phrase, or word for your organization. Examples of organizations which have adopted this strategy include Twitter, Dasani, and Verizon just to mention a few. These words just never existed before the firms turned them into brands. So, while using an invented name requires you to spend a lot of efforts and time building your brand, after doing that, it’s yours for good.

4. Misspellings: This method combines the keyword category with invented category thereby enabling brands to express the core of their companies while, at the same time, still retaining a distinctive brand identity. When you hear of Lyft, for example, what comes to your mind is somebody offering you lift his car. The misspelling is intentional, and yet the term Lyft doesn’t get obscured by the very many outcomes for the search word lift.

from Domain Qube http://www.domainqube.com/2016/11/24/the-development-of-the-domain-name/